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10 <SK shieldus & SK Telecom Championship 2021> D-10… Finale of the newly starting KLPGA season! - The final match of the KLPGA season with 18 years of tradition, undergoing a new leap with SK shieldus & SK Telecom Championship 2021!- Total prize money of 1 billion KRW and championship prize money of 200 million KRW, the format of cutting off players ranked below 30th after 36 holes is anticipated to become the most significant variable in the competition to secure the seed for a place in the final round of the competition.- Safe competition to be created together by SK shieldus that announced its new leap as a lifecare platform company and SK Telecom, a company specializing in AI & Digital infrastructure services!- This event will present the formats of new competition in the current contact-free era through the introduction of communication between the athletes and golf fans in the metaverse and the cutting-edge quarantine system of SK shieldus.‘SK shieldus & SK Telecom Championship 2021’ (Total prize money of 1 billion KRW and championship prize money of 200 million KRW), which is the final match of the KLPGA season in 2021, will be held at the old course of La Vie est Belle CC (par72, 6,815 yards) situated in Chuncheon City, Gangwon-do over 3 days from the 12th (Friday) to 14th (Sunday).SK Telecom and ADT CAPS have announced a joint sponsorship of the competition since last year, announced this year that one of the sponsors, ADT CAPS, will be embarking on a new leap as a ‘lifecare platform’ company under the new company name of SK shieldus. As such, the competition will announce a new start under the new name of ‘SK shieldus & SK Telecom Championship 2021’.‘SK shieldus’, a lifecare platform company, and ‘SK Telecom’, an AI & Digital Infrastructure service company, will unify to present new joy to golf fans with a wide range of stories of the competition, in addition to games overflowing with extreme tensions for the final match of the season, by presenting a new competition format appropriate for the current contact-free era.▶Total prize money of 1 billion KRW and championship prize money of 200 million KRW, the format of cutting off players ranked below 30th after 36 holes will make the competition to secure the seed for a place in the final round even more difficult.‘SK shieldus & SK Telecom Championship 2021’ will maintain the total prize money that was increased to 1 billion Won. The championship prize money, unlike this year’s adjusted proportion of the championship prize money of the KLPGA (18% of the total prize money), is maintained at 200 million KRW (20% of the total prize money), the same as last year.The cut-off format was changed for this match. The former format of all the players playing all 3 days of rounds without a cut-off in the previous year has been changed to the new cut-off format of only allowing the top 30th ranked players based on the outcome of the first 36 holes (including amateurs) to the final round on the last day. However, unlike the matches with the existing cut-off format, the prize money is awarded to the players with ranks lower than 31st in accordance with their rankings, which will be included in the official KLPGA prize money records.Since the prize money for the top 30 ranked players has increased and that for the lower ranked players who were cut off is reduced, competition for seeds for the next season to be determined at the last match of the season will become even more intense. Last year, Hong Ran, a veteran player, finished 45th in the final match of the season, thereby pulling up her prize money ranking for the year to 59th, thereby achieving the remarkable record of maintaining her tour seed for 17 consecutive years.In the midst of the sensation created by Min Ji Park as the ‘foremost leading player’ of this season, prize money leader, and player with the largest number of wins have already been decided with only player of the year, the winner of the lowest average score, and rookie of the year to be decided depending on the outcome of this match. While Min Ji Park is deemed to be the most likely player to be picked as the player of the year, many fans are looking forward to the possibility of Hee Jeong Lim and Hana Chang waging a turnaround in the selection of the player of the year award. If Hee Jeong Lim or Hana Chang are able to win the match to be held this week and narrow the gap with Min Ji Park in overall standing, then one of them could dramatically become the final winner of the player of the year award at the conclusion of the final match, the ‘SK shieldus & SK Telecom Championship 2021’. On the other hand, Min Ji Park, having experienced a slight stagnation in her performances since early July, is determined to entrench herself as the recipient of the player of the year award by winning the final match of the season, thereby making 2021 the undisputed year of ‘Min Ji Park’.Hana Chang is earmarked for the winner of the lowest average score based on her even performances throughout the season. As she failed to win this award in 2019 and 2020, narrowly becoming the runner up, she is striving to secure the title of the lowest average score and the lowest score in the 60’s for the first time in her career by performing well in the last match of the season. In addition, Ga Eun Song, who was anticipated to have no rival in winning the Rookie of the Year award as she was the only rookie winner in the season, has the standing that is only 41 points higher than that of Jeong Min Hong. As such, there will be intense competition between them for the honor of being chosen as the Rookie of the Year, a once in a lifetime opportunity, at the final match of the season.As such, many golf fans are looking forward to ‘SK shieldus & SK Telecom Championship 2021’ at which numerous exciting things can happen, befitting its status as the final match of the season.▶Communication between the athletes and fans through the metaverse and AI technology'SK shieldus & SK Telecom Championship 2021’ will convey a diverse range of stories to both fans and athletes through the ICT technology of SK Telecom, and security and Safety & Care services of SK SHIELDUS.<SK shieldus & SK Telecom Championship>, which introduced protocols for a contact-free format through the utilization of Augmented Reality (AR) last year, will take one step further in enabling communication between the athletes and fans by utilizing the metaverse space for the first time for a golf competition in Korea this year.First, information on, notices, and key schedules of the match will be provided to the athletes by using ifland, which is the next-generation metaverse platform of SK Telecom, and the formal protocols of the match will be proceeded in the metaverse space by utilizing the avatar that the athletes made personally, another first in Korea. In addition, an ifland metaverse space for the match that golf fans can use freely will be established to provide diversified images of athletes, including preparations they are making prior to the match, actual scenes of the match, and behind the scene stories, etc. that cannot be found in the live broadcasting in order for the fans to enjoy the match in the virtual space.The athletes and golf fans can check diversified information provided in the metaverse space by using the ifland application on their smartphones and have the experience of contact-free communication in the virtual space using their own avatars.In addition, SK Telecom will provide highlight video of the games in the match by using AI technology to ease fans’ disappointment of not being able to attend the games in person during the match. Video clips of the key players for each round will be extracted from the live broadcasted images using AI technology, which are then edited as a highlight video for transmission to mobile Btv, Wave, and gallery room of the fans being operated under ifland.▶To be responsible even for care, transcending the realm of safety throughout all aspects of the match!In addition, SK shieldus, a lifecare platform company with the change of the company name, will introduce comprehensive Safety & Care services throughout the entire period ranging from the time of preparations for, during, and after the conclusion of the match, (Safety & Care).SK shieldus is a combined word of ‘shield’ and ‘us’ to signify the aim of the company to establish an environment under which customers, society, and all of us can feel secure and safe. As such, the company name conveys the strong intent of the company to become a ‘lifecare platform’ company that provides safety and security as well as the customer value of convenience from the previous status of the company that focused mostly on security.In addition, the intent of the company to establish a wellbeing society through New ICT is reflected in this match, befitting its new slogan ‘Technology to safeguard wellbeing’, disclosed along with the new company name.‘Cap Smart Check’, a facial recognition entry security solution will be installed along with a thermal-imaging camera at the entrance as well as at various locations throughout the golf course to monitor people accessing the golf course throughout the preparation period for the match. By applying entry and exit security solutions befitting the current contact-free era, the system will check whether people are wearing masks and measure their body temperatures.Beginning from Monday on the week of the match, ‘Caps Clean Care’, which is a specialized comprehensive quarantine service of Caps Tech, a subsidiary company of SK shieldus, will be responsible for quarantine measures in all corners of the golf course.SK shieldus will also be in charge of access to and security of the golf course. SK shieldus will be assisting all the athletes to concentrate on the games with greater comfort and peace of mind under the safe protection it will provide.After the conclusion of the match, players will be given lifecare services of SK shieldus. The champion of the match will be provided with ‘Caps Home’, which is a smart home security service of SK shieldus, for a year for free. ‘Caps Home’ is a smart home security service capable not only of monitoring the situation outside the front door of the client through linkage between an AI camera in front of the front door and mobile app, but also providing monitoring and notifying visitors and those roaming around the home by identifying the client and client’s family, bidirectional conversation, emergency mobilization, and compensation services. Moreover, a wide range of consulting services ranging from security to safety and care services of SK shieldus will be provided to the champion.▶Finale of the KLPGA season to be held on a beautiful golf course with the anticipation of a wonderful yet intense competition.The old course of La Vie est Belle CC, where the regular KLPGA match was held for the first time last year, will hold a KLPGA match once again this year. Song Yi Ahn, the champion in 2019, highly praised the La Vie est Belle CC with the comment that, “apart from winning, I had a wonderful time viewing the beautiful scenery throughout the course as I played,” and that, “I was able to lessen my tension by enjoying the scenery. It was by far the best golf course I have ever played on.”In addition, SK shieldus and SK Telecom will continue with the support for the Korea Association of Persons with Physical Disabilities, which began in 2016, during this match. A happy birdie fund will be accumulated according to the birdies and eagles that the players score during the match and will be donated to the Korea Association of Persons with Physical Disabilities as one of the efforts of the companies to emphasize the social responsibility of corporations through sports. 2021.11.02
10 ADT Caps, changed the company name to ‘SK shieldus’ with the goal of becoming a ‘Lifecare Platform’ company. - ‘SK shieldus’, a combined word of Shield and Us··· to signify safeguarding the wellbeing of society, customers, and us.- Declaration of a catapulting of the status of the company as a ‘Lifecare Platform’ based on businesses in △ Cybersecurity △ Physical Security △ Converged Security and △ Safety & Care.- Goals of increasing sales revenue of the new growth businesses fivefold, and expanding the proportion of the sales revenue from Cybersecurity and new growth businesses up to 60% by 2025.- Share global ESG management strategies with the 4 major Big Tech-based core businesses, and disclose Converged Security platform, ‘SUMiTS’, for the first time.ADT Caps changed the company name to ‘SK shieldus’ and declared the new goal of becoming a ‘Lifecare Platform’ company.ADT Caps, through an online media conference held in the morning of the 26th, disclosed the new company name of ‘SK shieldus’ and introduced its new visions and business strategies.▶Revealing of the new company name, ‘SK shieldus’, with the slogan of ‘Technology for your Everyday Life’SK shieldus is a combined word of ‘shield’ and ‘us’ to signify the company's desire to establish an environment in which customers, society, and us can feel safe and secure. This change of company name was decided upon to demonstrate the intent of the company to catapult to the status of a ‘Lifecare Platform’ company providing safety, security, and the customer value of convenience, as a transition from a company that focused mostly on security.SK shieldus also disclosed its new slogan, ‘Technology for your Everyday Life’. It contains the intent of the company to enable ‘security in daily life’, to generate ‘safety of society’, and to continue on with ‘sustainability of tomorrow’ in establishing a peaceful and stable society through the use of New ICT.▶Goal of increasing the sales revenues of new growth businesses including Cloud, Converged Security, Unmanned technology and Care, etc. five-fold by 2025During the online conference, Jin Hyo Park, representative director of SK shieldus, stated that, “our company that has repetitively undergone Deep Change managed to achieve the highest growth rate since our incorporation by recording an increase in revenues by more than twofold within 3 years of having become a member of the SK Group in 2018,“ and disclosed that, “we are aiming to increase revenues generated from new growth businesses by more than fivefold by 2025, after changing the company name to SK shieldus and accelerating our evolution to a lifecare platform company.”In particular, Jin Hyo Park, CEO, stated that, “we are targeting an expansion of the proportion of sales revenues generated from new growth businesses, including Cybersecurity and Cloud, Converged Security, Unmanned technology and Care, etc. to 60% by 2025, by drastically modifying our current business structure centered around physical security.”▶Introduction of a growth strategy for 4 major Big Tech-based core businesses, introduction to Converged Security platform, ‘SUMiTS’, for the first timeJin Hyo Park introduced specific growth strategies and goals for the 4 major business areas of Cybersecurity, Physical Security, Converged Security, and Safety & Care to be pursued as a lifecare platform company aimed at improving the life of customers.In particular, the company has plans to apply Big Tech capabilities including AI, Digital Transformation (DT), Cloud, and Quantum in all areas of the 4 major core businesses. Most importantly, AI is applied not only to control the platform but also home security, unmanned technology solutions, and industrial safety, etc., and will be fundamentally applied to all services to be launched in the future. In addition, the company is planning to continuously develop differentiated services based on DT technology capable of processing data at the rate of 250,000 cases per second, or 8 trillion cases per annum, a multi-Cloud Security Management Platform (CSMP), and Quantum technology applied to the financial sector and industrial safety, etc.First, Cloud security and mobile are selected as the key stepping stones for growth in the Cybersecurity business.The company has been continuously increasing the technological level of Cloud security, already having secured unparalleled status in the domestic market, including launching the Multi-Cloud Security Management Platform (CSMP), capable of assessing and inspecting complicated security management elements at a glance last August. The company is planning to pursue M&A with global cloud security solution companies while further fortifying cooperative relationships with the Cloud Service Provider (CSP), Managed Service Provider (MSP), and global solution providers. Through such efforts, the company has plans to increase the revenues generated from Cloud security by more than fivefold by 2025.The Mobile business is scheduled to have ‘Mobile Guard’, launched last July, established as the best mobile care solution in Korea, transcending the status of mobile vaccines. For this purpose, the company is preparing a subscription type service with the addition of diversified functions for the caring of parents, children, and companion animals, etc.In addition, SK shieldus will further innovate the Physical Security market through the full introduction of AL CCTV within the year. While Physical Security focused on protecting the assets of the customers thus far, AI CCTV-based physical security will play the role of a business companion of the customer by providing a business intelligence function that is helpful to generate profits through the analysis of the business district and sales revenues, etc. in the future.In particular, SK shieldus introduced the intelligent type Converged Security platform, ‘SUMiTS’, as the company developed independently as an unparalleled Converged Security provider equipped with both Big Tech-based Cyber security and Physical Security business capabilities simultaneously which fortified its intent to lead the Converged Security market. ‘SUMiTS’ is an intelligent-type Converged Security platform capable of quickly coping with complex and diversified internal and external threats. It is capable not only of facility management, industrial safety, disaster management but also preventing security threats in the domains of Operation Technology/Industrial Control System (OT/ICS) in advance by grafting AI, IoT, and Big Data technologies to the cyber and physical security capabilities of SK shieldus.SK shieldus selected its Safety & Care business as the domain that will undergo the most extensive changes. First, the company is aiming to secure more than 1 million households as customers for ‘Caps Home’, a smart home safety service optimized for apartments and multi-dwelling buildings, which are the most prominent residential units in Korea, by further accelerating its growth by 2025. In addition, the company is planning to further advance Caps Home into a ‘smart home platform’ by expanding its smart home ecosystem to include the provision of secure courier services through linkage with e-Commerce and by linking with home IoT devices, such as safes and door locks, etc. at the home.In addition, in alignment with the trend of unmanned technology currently undergoing rapid progress, the company is planning to expand the no. of subscribed outlets to more than 5,000 by the end of this year and diversify its unmanned business outlets based on the ‘Caps Unmanned Security Zone’ solution launched last July. Furthermore, the company is planning to evolve the unmanned parking business, after entering into a strategic partnership with T-Map, into a ‘mobility hub’ for which diversified services such as services closely associated with daily life activities, (including the charging and cleaning of electric cars, and shared-vehicle depots, etc.) are concentrated - transcending the realm of simple parking services.In addition, senior care business and quarantine services linked with New ICT will be expanded as the core domain for the provision of the value of security and safety for peace of mind.▶Assertively pursue global expansion with an emphasis on sustainable growth through ESG managementSK shieldus will assertively pursue global expansion on the foundation of the business capabilities and know-how accumulated at home and abroad. Secudium, an information security control system the company developed independently, was successfully exported toVietnam last year, and the company will expand its global control platform business with this success as the foundation. Furthermore, the company repeatedly emphasized that a 100% conversion to electric cars, the expansion of environmentally friendly infrastructure such as smart energy business, the establishment of a social safety network for vulnerable social classes and local society, sharing security knowledge, the fortification of social value activities such as support for small businesses, and ESG management activities including responsible/transparent management centered around the board of directors are essential tasks to be pursued for sustainable growth in the future.Lastly, Jin Hyo Park disclosed that, “SK shieldus will be expanding all our solutions and services with a sense of mission to make the Republic of Korea the safest and most comfortable country in the world,” and that, “we will continue to make marked progress as a lifecare platform company providing security, safety, and care to ‘people’, ‘objects’ and ‘space’ without temporospatial restrictions.”Meanwhile, the company will maintain ‘ADT Caps’ and ‘infosec’ as the Physical Security and Cybersecurity business brands, and will be using ‘SUMiTS’, newly introduced, as the Converged Security business brand. The octagonal logo of ‘ADT Caps’ and logo of ‘infosec’ that symbolize trust with customers will continue to be used. 2021.10.26

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